Who Are We?

Behawa is a brand born from the vision of empowering women by celebrating authenticity, resilience, and self-worth. Rooted in the belief that true confidence begins within, Behawa stands as a movement that encourages women to embrace their individuality and inner strength, free from societal pressures.

The name Behawa, derived from “be woman,” symbolizes the essence of embracing femininity with pride and power. More than just a brand, Behawa inspires women to trust themselves, stand tall, and move through life with unwavering self-assurance—because when confidence is nurtured from within, it radiates effortlessly on the outside.

“ Confidence Begins Within ”

Vision & Mission

We envision a world where Muslim women feel seen, supported, and celebrated in every step of their fitness journey — spiritually, emotionally, and physically. Behawa strives to lead the way in modest activewear by creating designs that honour faith while embracing function and style.

Our mission is to deliver high-performance, modest sportswear that fits beautifully, moves freely, and reflects the strength within. Through thoughtful design and purposeful community-building, we aim to uplift women to move with pride, live with intention, and confidently be themselves.

Message From Founder

Behawa was created from a place close to my heart — as a Muslim woman, I’ve always longed for activewear that reflects both my faith and my lifestyle. I wanted something that allowed me to move freely, feel confident, and stay true to who I am. But for a long time, that space didn’t exist. So, I decided to build it.

At Behawa, I believe that modesty and performance should never be a trade-off. Every piece we design is rooted in the idea that your strength, your femininity, and your identity can — and should — coexist in everything you do.

This brand is more than just clothing. It’s a movement to empower Muslim women to show up boldly in their own way — in fitness, in faith, and in life. I’m honoured to walk this journey with you.

With love and purpose,
Aliah Nazirah
Founder, Behawa

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